I'm not going to lie. I'm not feeling the world cup this time around. I don't have cable and I'm just not into soccer enough to put up with a buffering live stream or drink at 10am in the morning.
However, I might be able to get more into the spirt with the help of some creative advertising on behalf of ESPN. In 2006, ESPN used the music of U2 to create different ads which featured the members of the band narrating a short story. In 2010 ESPN is again using the music of U2 in their advertising campaign. However, If you missed the originals I can't think of a better time to take trip down memory lane:
Bono on the Ivory Coast:
Adam Clayton on the Tartan Army
Edge on sick days - I think this one screams the truth!!
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